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Section 1 (20%) - Company (Distributor) background (e.g. brief history, nature of business, etc.) - Groceries and clothing shop in Pennisula Plaza since 2011. Marketing objective(s) on the Chosen product/service - To provide general groceries and clothngs S.W.O.T Analysis - Target customers -' General normal income public Strength- Genral customers Weakness- Not to attract the rich people Product Positioning in the market Good to provide the general customer needs and wider demands Section 2 (60%) - Describe the current marketing mix: - Normal and middle income customers Product - Pricing - Distribution - Pick up, Display store, Mail order Marketing Communications (Promotion) Catalogue, website, FB page Section 3 (20%) - Evaluate whether the company is currently doing good marketing work. - $4000 / week revenue, Good income Marketing Recommendations for improvement More focus on customer needs and online promotion.
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